Fade Out was created over 30 years ago by British beauty entrepreneur, Doug Fawcett. Having had a successful career within global beauty businesses, Doug saw the opportunity to create a new and innovative skin lightening brand.
Through Doug’s hard work Fade Out became very popular, delivering effective products to consumers in over 50 countries worldwide.
In 2011 the Fade Out brand was purchased by its current owner, Graham Lynch-Staunton, who had joined Doug’s team some years earlier and has now been involved in the development of Fade Out for 25 years.
Today the brand offers a range of quality products with formulations which are clinically proven to moisturise and even skin tone. Our strategy is to continue developing the Fade Out range, ensuring consumers world wide have access to effective, high quality products .