Looking for a gold-standard ingredient to refresh your skincare routine? Look no further than powerhouse Vitamin C.

Known for its brightening and antioxidant properties, Vitamin C is a gamechanger when it comes to healthy skin. Not convinced? See our top 5 reasons to incorporate it into your routine below.


Vitamin C has hydrating properties that help improve skin texture and lock in moisture. It aids in strengthening the skin's natural moisture barrier, preventing water loss and promoting a plump, smooth complexion. Using the Vitamin C infused Pure Glow Brightening Day Cream daily will keep skin silky smooth.


Vitamin C stimulates collagen, which plays a crucial role in maintaining the skins structure and elasticity. Skin will appear firmer, and more youthful with regular use of the ingredient.


While Vitamin C is not a replacement for SPF (repeat: please apply SPF daily!) studies have shown that when used in combination with sun protection, Vitamin C can help reduce the harmful effects of sun exposure. Try out the Pure Glow Brightening Exfoliating Wash and pair with your favourite SPF – and you may have just found your power duo for the summer.


Vitamin C helps to inhibit the production of tyrosinase, an enzyme that aids in the production of melanin, preventing hyperpigmentation. Using the Pure Glow Brightening Night Cream will help fade dark spots over time.


Environmental factors such as pollution, UV radiation, and free radicals can wreak havoc on the skin, leading to premature aging and damage. Vitamin C is a potent antioxidant that helps neutralise these harmful free radicals, protecting your skin from oxidative stress.

We could go on – but hopefully you’re convinced to give this wonder ingredient a go. Glowing complexion pending in 3,2,1…