Our Story

40 Years of Expertise

We’ve been on a mission to brighten complexions and boost confidence for over 40 years. Fade Out formulas contain natural active ingredients that deliver visible results, all without costing (or harming) the earth. We’re certified by The Vegan Society and believe in kind skincare. We’re an independent British brand and all of our products are manufactured right here in the UK to high ethical standards.

We’re experts at restoring and enhancing skin tone but we don't just treat this in isolation. Our products tackle unwanted pigmentation whilst also improving skin texture, fine lines, dark circles, and dull complexions. We are designed for all skin types and every skin tone- everyone is welcome in the Fade Out family.

There’s lots of fanciful blandishment in the beauty industry, but we steer clear of promising miracles. Genuine results experienced by real people are more important to us. It’s why we sell more than a million products worldwide each year and have a community of fans who are happy to share their Fade Out results. Say hello to ‘Beauty That Works’.