Dr Amiee Vyas MBBS BSc
Dr Amiee Vyas is the founder of Doctor Amiee Facial Aesthetics and Skin in Mayfair, London, and a key opinion leader in cosmetic dermatology. She is known for her expertise in treating a wide and diverse range of skin tones, and trains other practitioners internationally on behalf of brands including AestheticSource, Galderma and Croma-Pharma. A resident skin doctor on ITV’s Loose Women and This Morning, Dr Amiee regularly features in titles such as Vogue, Tatler and Harper’s Bazaar, and contributed to Sonia Haria’s South Asian Beauty.
With so much skincare advice available, knowing what your skin really needs can be challenging. Dr Amiee Vyas shares her expert perspective on pigmentation and targeted care.
Why hyperpigmentation is more complex than you think
Hyperpigmentation is one of the most common reasons patients come to see me, but it’s never just about the pigment itself. Treating it can be complex because we need to understand the different factors contributing to it, as well as the impact it can have on a person’s confidence and quality of life. It requires a considered, consistent approach that goes beyond simply inhibiting pigment production.
Why specialist knowledge matters
I think Fade Out’s specialism is so important - with over 40 years of dedicated expertise in hyperpigmentation, the brand has built its reputation around understanding and addressing this specific skin concern. What makes it distinctive is that pigmentation isn’t an afterthought; it’s at the heart of everything it does."
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Looking beyond pigmentation: The importance of skin health
As a doctor, I recognise that managing pigmentation is not just about targeting the pigment itself. Supporting the skin barrier and helping to control inflammation are equally important considerations when caring for pigmentation-prone skin.
This holistic understanding is reflected in Fade Out’s targeted, science-led formulations, which address pigmentation while supporting the skin’s wider needs, from hydration and barrier function to radiance and overall skin health.
A considered approach for evolving skin needs
The range offers different approaches to pigmentation care that can be adapted to evolving skin needs at every stage of life.
Working towards brighter, more even-looking skin
For me, it’s about combining that longstanding specialist knowledge with a considered approach to skincare that recognises the complexity of pigmentation and helps people work towards brighter, more even-looking skin.