Looking for a gold-standard ingredient to refresh your skincare routine? Look no further than powerhouse Vitamin C. You might have already heard about Vitamin C skincare and for good reason.
Known for its brightening and antioxidant properties, Vitamin C is a gamechanger when it comes to healthy skin. Not convinced? See our top 5 reasons to incorporate it into your routine below.
1. Improves Skin Texture
Vitamin C has hydrating properties that help improve skin texture and lock in moisture. It aids in strengthening the skin's natural moisture barrier, preventing water loss and promoting a plump, smooth complexion.
Vitamin C also speeds up cell turnover which removes dead cells from the skin’s surface. This reduces rough patches and dullness, giving the skin a smoother, more refined appearance.
Well hydrated skin appears smoother and more vibrant, enhancing your vibrant glow!
Using the Vitamin C infused Pure Glow Brightening Day Cream daily will keep skin silky smooth and our Pure Glow Concentrated Brightening Serum has been proven to revive the skin in as little as 28 says!
2. Boosts Collagen Production
Vitamin C stimulates collagen production, which plays a crucial role in maintaining the skins structure and elasticity. Skin will appear firmer, and more youthful with regular use of Vitamin C in your skincare routine.
3. Enhances Sun Protection
While Vitamin C is not a replacement for SPF (repeat: please apply SPF daily!) studies have shown that when used in combination with sun protection, Vitamin C can help reduce the harmful effects of sun exposure. Try out the Pure Glow Brightening Exfoliating Wash and pair with your favourite SPF – and you may have just found your power duo for the summer.
4. Reduces Hyperpigmentation
Vitamin C helps to inhibit the production of tyrosinase, an enzyme that aids in the production of melanin, preventing hyperpigmentation.
Vitamin C can also reduce redness on your face and even reduce the appearance of dark circles around your eyes.
Using the Pure Glow Brightening Night Cream, infused with Vitamin C and blended with Niacinamide and Pink Pomelo Extract for a brightening boost, will help fade dark spots over time.
5. Provides Antioxidant Protection
Environmental factors such as pollution, UV radiation, and free radicals can wreak havoc on the skin, leading to premature ageing and damage. Vitamin C is a potent antioxidant that helps neutralise these harmful free radicals, protecting your skin from oxidative stress.
We could go on – but hopefully you’re convinced to give this wonder ingredient a go. Our Pure Glow range is our innovative collection infused with Vitamin C including a brightening day and night moisturising cream, facial wash and a lightweight Vitamin C and Niacinamide face serum. Glowing complexion pending in 3,2,1…