Say Hello to the New Face of Confidence
Time to read 1 min
Time and time again, our customers tell us that Fade Out has helped them feel confident enough to wear less makeup, giving a real sense of freedom. Our new campaign puts real skin at the forefront and reflects our belief in confidence built on care, not perfection.
To bring that feeling to life, we worked with photographer Lulia David and skin-first makeup artist Cat Parnell, who shared her go-to techniques for getting that effortless, healthy-skin look on set.
Cat’s process starts long before any makeup touches the skin. First, Prioritising skin prep, time is spent waking the complexion up with hydration, gentle massage, and targeted glow-boosting steps. Once the skin is fresh and glowing, she keeps any makeup minimal and strategic: no foundation, a touch of concealer (only where needed), a kiss of blush and a sheer lip gloss. It’s all about lightweight textures that still let freckles, tone, and real skin show through.
The result is a campaign that reflects everything Fade Out stands for: real skin, real results, and confidence in every unique individual. Because skin doesn’t need to be perfect to be beautiful - it just needs to be healthy, cared for, and celebrated.
No filters, no fuss, just confidence, your way.
If you’re experiencing hormonal hyperpigmentation, sun spots, age spots or acne scarring, and often feel the need to rely on more make-up than you would like, we want to help you address the root concern instead, so you can enjoy the freedom that comes with healthy, restored skin.
Start your 28-day journey now to fade dark spots and restore a natural radiance. You can explore our ranges, build your custom regime, or try our doctor-approved edit. With the right steps and consistency, real results and real skin confidence are entirely achievable. We're here to support your skin every step of the way.
