THE HYPERPIGMENTATION EXPERTS

Over 40 years ago, we set out on a simple mission: to help people fade
hyperpigmentation and leave uneven skin behind- welcoming a smoother, brighter complexion. Every Fade Out formula is designed with clarity in mind. Today, we continue to care for pigmentation, helping Fade Out™ customers around the world experience healthier, more radiant skin.

Rooted in science (minus the hype), Fade Out™ creates targeted skincare with active ingredients that work. Our vegan formulas are made in the UK and trusted worldwide for their proven ability to reduce hyperpigmentation, even skin tone, and restore natural radiance. With decades of research and development, we combine gentle actives with synergistic ingredients to create high-performance ranges that protect and enhance skin’s wellbeing.

We believe confidence belongs to everyone. Inclusive by design, our skincare supports every skin type, tone, and life stage - because no matter your skin story, real results should be within reach.

Real Routines. Real Results.

We celebrate results that speak for themselves. Real people, real routines, real results - because skincare that works is always about what you see in the mirror, not empty promises.

Before After
*Results from daily use over 28 days, model uses the Advanced Brightening range
Before After
*Results from daily use over 28 days, model uses the Collagen Boost range
Before After
*Results from daily use over 28 days, model uses the Pure Glow range

Our Expertise

We’re more than a skincare brand - we’re your partner in skin confidence. With decades of experience and a singular focus on pigmentation, we combine scientific innovation with accessible education. Explore our resources to understand your skin better, discover expert insights, and find the routines that truly work for you.

  • CLINICAL EXPERTISE

    I’m Dr. Manav Bawa, a multi-award-winning cosmetic doctor...

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  • AWARD-WINNING SKINCARE

    We have officially received the Good Housekeeping Institute (GHI) Approved seal of approval...

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  • OUR HERO INGREDIENT

    Niacinamide has become one of the most talked-about ingredients in skincare...

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