Introducing All-New Concentrated Brightening Serums

Get ready to enhance your skincare routine with our collection of NEW Concentrated Brightening Serums. Tailored to address a spectrum of skincare needs and available in each of our best-selling ranges, this edit of concentrated formulas has been specifically designed to supercharge your skincare results.

At the heart of our new serum collection is our cult brightening hero, niacinamide, a multi-tasking marvel renowned for its extensive skin-brightening benefits. From reducing inflammation to strengthening the skin barrier, balancing oil production, and even slowing down melanin production, niacinamide does it all! The result? Firmer, smoother, and more radiant skin with an even tone – exactly what we're all about!

Crafted to cater to every skin type and tone, each serum in the collection has been carefully formulated with a blend of powerhouse ingredients to target specific skincare concerns. Let's take a closer look at each Fade Out Concentrated Brightening Serum in a little more detail:

Advanced Brightening Concentrated Brightening Serum

Say goodbye to hyperpigmentation with this powerhouse serum featuring Clerilys W, a potent botanical blend from white mulberry. Zinc works synergistically to soothe the skin, fortify the barrier function, and inhibit melanin production, leaving skin luminous and evenly toned.

Shop the Advanced Concentrated Brightening Serum here.

Pure Glow Vitamin C Concentrated Brightening Serum

Enriched with vitamins C and E, squalane, and pink pomelo, this antioxidant-rich serum revitalises tired and dull complexions. It also diminishes unwanted pigmentation, locks in hydration, and shields skin from free radical damage, ensuring skin remains healthy and protected.

Shop the Pure Glow Concentrated Brightening Serum here.

Collagen Boost Concentrated Brightening Serum

Formulated with Pro Col 1+, a plant-based peptide derived from soya, this serum enhances collagen synthesis to improve skin firmness and elasticity. Collagen is one of the key structural proteins responsible for giving the skin structure and strength. As we age, the rate of collagen synthesis slows, resulting in the appearance of less volume and smoothness in the skin. Collagen molecules are too large to be absorbed directly into the skin when applied in topical skincare products. Peptides, however, as the building blocks of collagen, have the ability to absorb into the skin and, when used in skincare, can stimulate the production of collagen, keeping the skin plump and moisturised.

Shop the Collagen Boost Concentrated Brightening Serum here.

Anti-Wrinkle Concentrated Brightening Serum

Enriched with hyaluronic acid, this deeply hydrating serum floods the skin with moisture, while rosehip oil restores suppleness to help smooth fine lines and wrinkles. Radiance is further enhanced with niacinamide to give dull and tired skin a much-needed youth boost.

Shop the Anti-Wrinkle Concentrated Brightening Serum here.

Designed to complete your Fade Out regime, our Concentrated Brightening Serums act as the second step in our super-easy 3-step routine. Uncomplicated yet efficacious, each Fade Out collection delivers real results with the aim of boosting skin confidence, no matter your age or skin type.

Shop your 1.2.3 routine and all NEW serums now—just tap to shop the feature.